WHO WE ARE
MDR specializes in designing and creating retail displays, environments, packaging, and promotional materials that incorporate innovation and artistry. Our products are meticulously crafted to engage target audiences and drive increased sales. We have developed a keen understanding of how to uniquely tailor our offerings to meet the needs of each individual customer, ensuring that their message is conveyed in an impactful and memorable way. Our commitment to excellence and attention to detail has earned us a reputation as a leader in the industry, and we take pride in delivering unparalleled results for our clients.
HOW WE DO IT
INNOVATING AT RETAIL IS A DELICATE BALANCING ACT OF THE NEVER BEEN SEEN AND THE TRIED-AND-TRUE.
Unique solutions designed to invite engagement and foster connection between you and your shoppers. Your display tells your story. It communicates who you are, what you’re selling and what’s in it for your shopper.
COLLABORATIVE PROCESS
MDR’s collaboration acknowledges the complex situations we encounter in the world. Rarely can you confidently achieve your goals unilaterally. Our ability to successfully address your interests often depends on the knowledge, insights and support of other parties. Often the best chance of meeting your needs comes by helping others meet theirs. Effective multi-party collaboration responds to this reality and delivers durable results. A well-executed collaborative process brings together the right people, talking about the right topics, with the information and process structure they need to drive informed, insightful and durable outcomes.
3D MODELING AND RENDERING
MDR uses industry leading 3D modeling software 3DS Max and rendering software VRAY to generate compelling design visuals. Our design disciplines range from small counter units to larger aisle reinventions and interior retail spaces. This process helps with sell-in of the design and makes sure your brand equity is presented in a consistent manner prior to investing in prototyping and production tooling. Our renderings showcase our design intent and
are created with an in-depth understanding of
the manufacturing process so we can deliver an
accurate representation of engineering &
production details.
BRAND AND SHOPPER COMMUNICATIONS
While creating disruptive displays, we find that we
can drive greater lift when we coordinate our
efforts with a full screen-to-shelf approach. We
help many of our clients with the sell-in story to
gain display and more opportunities. We then
provide shopper planning, generate tactics from
1st and 3rd party media to social/influencers and
more to ensure sell-through. We are data-centric,
generate pre-launch ROAS modeling so we can
maximize spend and then track and optimize
programs for best results.
PROTOTYPING
We bring designs to life so you can explore your options and test new ideas on the fly. By the time your displays are ready for production and shipping, you’ll know you have the best possible solution.
From a sketch to 3D Renders, from 3D renders to engineered 3D parts we utilize old world skills and new world technologies to translate an idea into reality.
CAD Table
3D Printing
Full Model Shop with full Metal, Plastic, and
Wood capabilities
Full Digital Graphics
MANUFACTURING AND DISTRIBUTION
A compelling marketing concept developed into an impactful merchandise display, expressed through captivating design and executed with exceptional quality and materials still requires one more key step to be successful: safe and timely delivery. Packaging and shipping, assembly and installation, along with fulfillment capabilities are the final steps in ensuring your merchandise display project success.
WHAT PEOPLE SAY
Tim Grizzle
Center of Excellence Director, Royal Canin Eukanuba
“MDR has been a valued partner in visual merchandising to Royal Canin for many years, and we’re constantly impressed and delighted by the quality, creativity, and expertise of the MDR team. Rich leads a group of talented individuals who deliver industry-leading results that reflect the premium expectations of our business. We are grateful for the alliance we have with the MDR team.”
Steven Hecht
Johnson & Johnson
“Richard Heyderman and his company MDR, LLC produce a quality product that is exactly what they say it will be. They are experts in the field of point of purchase displays and store fixtures; they deliver on time, and offer a high level of integrity.”
Shawn Steesy
Benjamin Moore & Co.
“Richard is all about the details. He doesn’t miss a beat, keeps you informed all along the way and produces a great product, no surprises. Very conscientious and will do what it takes to get it done. I also found Rich to be creative in coming up with unconditional ways in getting initiatives executed when coming up against hurdles. Great customer service by Richard and his Staff doesn’t hurt either!!”
Bryan Mahoney
R&D Director, The Scotts Miracle Gro Company
“Richard Heyderman and MDR have provided innovative merchandising solutions designed specifically for our products and catered to our retail needs. Each solution has been creative and unique…..and usually pressured by aggressive timelines. The firm offers great results, on-time deliveries and creative pop and displays.”
Some of Our Best Partners
